Each room specializes in attracting players from different countries (China, USA, Australia, and 14 Latin American countries), but them share the players' pool.

Now the network, except Bodog88, includes Bovada, Ignition, and Bodog LATAM. Last year, Bodog network was bought by the Hong Kong company PaiWangLou and received its name. A year later, Bodog completely withdrew from Europe and in 2014 left Thailand. After 2011, Ayre conducted a reorganization in order to get away from the sanctions of the US government. Before the 'Black Friday,' the room was a whole network, divided into parts on a territorial basis.

The brand was founded by the American bookmaker and adventurer Calvin Ayre back in 2000.